DIGITAL MARKETING
Organic SEO
Long-Term Investment
We follow the list of best practices which include:
- Creating High-Quality Content
- Building Backlinks
- Website Optimisation
- Website Maintenance
These are proven and very effective ways to attract more visitors to your website. By implementing these cost-effective SEO best practices, we can improve your website’s ranking in organic search results and generate more leads resulting in greater sales.
Local SEO
Provider for the Local Area
Local SEO is a complex and ever-changing field, but it is an essential part of any business’s marketing strategy. By improving your local visibility, website traffic will naturally increase leading to a greater potential of sales. We achieve this by:
- Claiming & Optimising Google My Business
- Creating & Optimising Local Landing Pages
- Building Backlinks from Local Websites
- Receiving & Utilising Positive Reviews and Ratings
More sales and positive customer reviews leads to a higher rank in local search results. By becoming the trusted provider of your local area, you form a loyal and steady customer base, setting the foundation for expansion.
PPC (Pay Per Click)
The Cost-Effective Marketing Tool
Regardless of business size, PPC is an important tool for reaching targeted demographics, interests and keywords. We do this by using several types of ads such as:
- Search
- Display
- Video
- Social
With the right keywords, effective ad copy, and budget, PPC advertising can be a very effective way to reach new customers, increase brand awareness, and drive sales. However, it’s important to remember that PPC ads are not a magic bullet. They’re just one part of our comprehensive marketing strategy.
GA4 Migration
A Smooth Transition from GA360
Collect data from a wider range of sources, including mobile apps, websites, and IoT devices. Migrating to GA4 can seem like a daunting task but it is worth the effort. GA4 is the future of Google Analytics and it can provide you with valuable insights that can help to improve your website’s ranking through:
- Improved Data Accuracy
- Enhanced Cross-Platform Tracking
- Improved Predictive Analytics
- More Flexible Data Collection
Elevate your SEO efforts with GA4 and improve your understanding of your website traffic and how users interact with your content.
CRO (Conversion Rate Optimisation)
Increase Number of Website Visitors
The website design, content quality, call to action and marketing strategies can often make significant improvements to your conversion rate. We ensure this outcome by following our CRO best practices, which include:
- A/B testing
- Heatmaps
- Scroll Maps
- Form Abandonment Analysis
- User Feedback
By improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a whitepaper, this all increases your rank in search engines.
Social Media Advertisements
The Power of Social Media
Reach new customers, increase brand awareness, generate leads and drive sales with compelling social media advertisements on:
- TikTok
Not all social media platforms are created equal. Together we can decide the platforms that are most likely to reach your target audience and release compelling ads that are clear, concise and persuasive, thus increasing website traffic and potential sales.
