Eleven Views Organises Food Eating Challenge for Leah Shutkever

At Eleven Views, we are always looking for unique and engaging ways to create impactful marketing experiences. Recently, we had the privilege of organising an exciting food challenge for none other than Leah Shutkever, the number one female competitive eater in the world, boasting a staggering 40 Guinness world records. Hosted at Bumbles Café in Studley, the challenge was a thrilling display of speed, strategy, and skill that captured the attention of food lovers and social media audiences alike.

The 666 Breakfast Challenge at Bumbles Café

Bumbles Café is well-known in Studley for its hearty breakfasts and welcoming atmosphere. Their famous 666 Breakfast Challenge is one of the most daunting food challenges around, consisting of six eggs, six rashers of bacon, six slices of toast, six sausages, six black puddings, six Portobello mushrooms, six tomatoes, six hash browns, and two servings of beans. It's a meal designed to test even the most experienced competitive eaters.

On 21st January 2025, our very own team members Tom Newbold and Tim Pryor were the first people to ever attempt the challenge. Both gave it their all, but the sheer scale proved too much to conquer. That said, Tom took the crown internally as the Eleven Views winner, weighing in just less than Tim. Their entertaining effort paved the way for what was to come and showed just how tough the challenge really was.

Leah Shutkever Takes on the Challenge

Leah Shutkever, with her record-breaking eating abilities and a massive following across social media, was the perfect competitor to take on the challenge. With her precision and disciplined approach, she wasted no time in getting started. In an astonishing time of just 9 minutes and 42 seconds, Leah completed the entire 666 Breakfast Challenge, solidifying her reputation as an elite competitor in the world of food challenges. Her performance was nothing short of incredible, drawing admiration from both the spectators at Bumbles Café and her extensive online audience. Click here to watch the full video.

The Power of Digital Marketing in Action

This event was more than just a food challenge; it was a prime example of how digital marketing and influencer collaborations can drive engagement and visibility. By working with Leah Shutkever, we leveraged influencer marketing, social media strategy, and video content creation to maximise reach. The challenge was filmed and shared across multiple digital platforms, generating high levels of engagement, shares, and interactions.

At Eleven Views, we specialise in SEO, social media marketing, PPC, website development, content creation, and brand strategy. This challenge showcased the power of real-world events paired with an effective digital marketing strategy to create organic buzz and online visibility. By producing high-quality video content and implementing a strong promotional plan, we ensured that the challenge gained maximum exposure across search engines and social media channels.

Why Influencer Marketing Works

Influencer marketing continues to be one of the most effective ways to connect with a target audience. By collaborating with a high-profile personality like Leah Shutkever, we created an event that was not only engaging but also highly shareable. The success of this campaign reinforces the importance of leveraging industry influencers to enhance brand awareness and create viral marketing opportunities.

Elevating Brands Through Strategic Marketing

At Eleven Views, we understand the importance of blending traditional marketing tactics with innovative digital strategies. Whether it’s organising influencer-led events, optimising SEO for maximum reach, or executing high-performing PPC campaigns, we help businesses grow their online presence and drive results.

If you want to explore how our team can elevate your brand with creative marketing strategies, get in touch today.