What are the new Instagram Grid Sizes?

Instagram is evolving once again, and this time, it’s all about grid sizes. If you’re a business, creator, or avid Instagram user, understanding these changes is key to making sure your profile looks polished and professional. So, what’s new with Instagram grid sizes, and how can you optimise your content for this update? Let’s dive in.

What Are the New Instagram Grid Sizes?

Instagram is introducing flexibility with portrait (1080x1350 pixels) and landscape (1080x566 pixels) posts in the grid, creating a more dynamic viewing experience. These changes reflect Instagram’s shift towards prioritising vertical content, in line with trends seen on TikTok and YouTube Shorts.

Traditionally, Instagram’s grid has been a neat 3x3 format, showcasing your posts in square dimensions (1080x1080 pixels). However, Instagram is experimenting with new grid layouts that could significantly change how your profile appears.

Why Are Grid Sizes Changing on Instagram?

Instagram’s updates aim to improve user engagement and adapt to the rising popularity of mobile-first content. Larger and more dynamic grid options allow profiles to feel more customised, giving users and businesses the chance to better represent their brand.

How to Optimise Your Content for New Instagram Grid Sizes

With these changes, it’s crucial to adapt your content strategy to maintain a visually appealing profile. Here are some tips to make the most of the new grid sizes:

1. Create Content in Multiple Ratios

Use tools like Canva or Adobe Express to design posts in 1080x1080 (square), 1080x1350 (portrait), and 1080x566 (landscape) to fit all potential formats.
Ensure your most important content fits within the centre of the post to prevent cropping issues.

2. Plan Your Grid Layout

Think about how your posts will look together. Use apps like Preview or Planoly to arrange your grid before posting.
Focus on consistency in colours, branding, and style to create a cohesive aesthetic.

3. Prioritise Vertical Content

Portrait posts (1080x1350) now dominate the grid, so design content that leverages the extra height to grab attention.
Use vertical storytelling to draw viewers into your feed and increase engagement.

4. Test the New Layouts

If Instagram rolls out the ability to customise grid layouts, experiment with different options to see what works best for your audience.
Showcase key posts or campaigns by rearranging your grid strategically.

What Does This Mean for Businesses?

The new grid sizes present an opportunity for businesses to:

Enhance Branding: Use larger formats to showcase products, services, or team highlights.
Boost Engagement: Dynamic grids and vertical posts can capture more attention and encourage users to explore your profile.
Adapt Quickly: Stay ahead of competitors by optimising content for the new layouts as soon as they’re available.

Stay Ahead with Eleven Views

Navigating Instagram’s features can feel overwhelming, but that’s where we come in. At Eleven Views, we specialise in creating visually striking, optimised content tailored to your audience. Whether it’s designing posts for the latest grid sizes or creating an entire social media strategy, we’re here to help.

Ready to elevate your Instagram presence? Call us on 01527 830515 or email us at hello@elevenviews.co.uk get started!