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WHAT IS SEO?
You've probably heard of search engine optimisation (SEO) before, but what is it exactly? In short, SEO is the process of improving the visibility and ranking of your businesses website in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they're searching for what you offer and in return you could receive more calls, emails and purchases, increasing your revenue.
Consider this: according to a recent study, 61% of internet users start their online journey with a query on a search engine. And of those searchers, 78% never scroll past the first page of results. So if your website doesn't appear on the first page for relevant searches, chances are you're missing out on a lot of potential traffic.
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That's where Eleven Views can help. We carry out in-depth keyword research based around your businesses wants and needs. You need to put yourself in the customers shoes and figure out what it is they would be searching in order to find you within search engines such as Google.
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WHAT SEO SERVICES DO WE OFFER?
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There are many aspects to improving your SEO, this is an ongoing long-term strategy and it is important to stay up-to-date with the latest trends and algorithm updates. Below are some of the areas we can assist your business with on a monthly basis:
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In-Depth Keyword Research
We provide in-depth keyword research for your business based around your services and areas of expertise that your company targets. You provide what you think your customers would be searching for and we will find out what they are actually searching for. This include the average Cost-Per-Click (CPC) and the average monthly searches.
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Longtail Keyword Research
What are longtail keywords? Longtail keywords are keywords that usually contain between 3 and 5 words (or more) and they are are responsible for nearly 90% of searches. Therefore it is important to not overlook these longer-tailed keywords for your business.
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Competitor Research
We can carry out in-depth competitor research on local competitors as well as larger nationwide corporations. This will give you an insight into what your competition are doing well and how they are performing in the search engines compared to your business. Once we have this information we can then use this to our advantages to help improve your website and as a result, your rankings.
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On Page Optimisation
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Off Page Optimisation
Link Building Services
Content Creation
General Site Maintenance
Photography, Videography and Drone Footage
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SOME OF THE BRANDS WE WORK WITH
HOW SEO WORKS
To understand how SEO works, you first need to understand how search engines work. When someone enters a query into a search engine like Google, the search engine scours the internet for content that contains those keywords and then ranks the results based on several factors.
The most important factor in ranking is relevancy— how closely the content matches what the searcher is looking for. But several other factors come into play as well, including things like engagement (how long people stay on your site after clicking through from SERPs), Dwell time (how long people spend on your site before going back to SERPs), and PageRank (a proprietary algorithm that Google uses to prioritize results).
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Backend Factors
There are two types of SEO factors: backend factors and frontend factors. Backend factors are things like website structure and code, while frontend factors are things like title tags and meta descriptions. Both are important for ranking highly in SERPs
BOOK A FREE DISCOVERY CALL
To book your free discovery call, simply select a convenient time from the available slots below.
Take the first step towards success and secure your spot now! We can't wait to embark on this transformative journey with you!